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Real discount: how much they are actually taking off

Compare the crossed-out price with the sale price and get the clean number: no fooling ourselves during Black Friday or the sales.

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Saving per unit–
Final price per €100 of the original–

Stacked discounts

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Common promotions, translated to real discounts

PromotionReal discount
3-for-2 (pay 2, take 3)33.3%
Second item free50%
Second item at −50%25%
Second item at −70%35%
−70% + extra 20%76%
−50% + extra 10%55%

If you only wanted one unit, second-item promos save you less: the table shows the average discount over the total.

Quick answers

Is the crossed-out price lying?

Sometimes. The crossed-out price is the store's declared reference price; rules require it to have been real, but the common trick is inflating it weeks before. Your best defence: check the price history (deal trackers keep it) and other stores' prices on the "deal" day.

Why isn't -70% and then -20% equal to -90%?

Because the second discount applies to what remains, not the original: €100 → −70% → €30 → −20% → €24. Total: −76%. Stacked percentages don't add up: they compose.

Coupon or direct discount — which is better?

Order doesn't matter: −20% then −70% gives the same final 76%. What changes everything is the base: a coupon on the already-discounted price saves far fewer euros than on the original, even if the percentage looks the same.

How do I spot a fake discount?

Three signs: a crossed-out price that only appears days before the campaign, a "deal" price equal to or above other stores' everyday price, and second-item promos when you only need one. With this calculator you'll at least see the real percentage, clean.

Methodology

How is it calculated?

Real discount: (old − current) ÷ old × 100. Stacked: 1 − (1 − p₁) × (1 − p₂). Pure arithmetic: we don't look up prices and we store nothing of what you type. Works for Black Friday, January sales, Prime Day and any banner-with-a-percentage campaign.

We are not a price-history tracker: to verify a crossed-out price, use a deal tracker or the competition. Orientative; see terms of use.